12:30 - 13:30
KEYNOTE INTERVIEW

HOW THE DESIGN OF COMPLEX URBAN SYSTEMS, SPACES AND NETWORKS CAN INFORM INTERIORS

13:30 - 14:15
MARKET TRENDS

REASONS TO BE CHEERFUL? DECIPHERING THE KEY ECONOMIC, MARKET AND DEMOGRAPHIC INDICATORS THAT REVEAL THE IMMEDIATE FUTURE OF THE UAE'S DESIGN INDUSTRY

Speakers:

Ellen Søhoel
Ellen Søhoel Founder XBD Collective
Steve Ramsden
Steve Ramsden Managing Director ISG Middle East
Phillip Jones
Phillip Jones Principal / Managing Director – Middle East & North Africa B+H Architects

INTERDISCIPLINARY DESIGN: WHAT TOP-LEVEL INTERIOR DESIGNERS CAN LEARN FROM DESIGN APPROACHES AND METHODS FROM DIFFERENT FIELDS

Speakers:

Sneha Divias
Sneha Divias Founder Sneha Divias Atelier

INTERIOR DESIGN, LAYOUT AND PSYCHOLOGICAL TACTICS TO ENCOURAGE CONSUMERS TO SPEND MORE TIME WITHIN YOUR CLIENTS' WALLS

Speakers:

Paul Bishop
Paul Bishop Owner & Managing Partner Bishop Design
15:45 - 16:30
COMMERCIAL DESIGN

BIOPHILIC DESIGN IN PRACTICE: HOW NATURE CAN INSPIRE INTERIOR DESIGN TO ENRICH AND ENLIVEN WORKING ENVIRONMENTS AND IMPROVE STAFF WELLBEING

Speakers:

Maja Kozel
Maja Kozel Founder Maja Kozel Design
Matt Hall General Manager Interface
12:30 - 13:30
KEYNOTE INTERVIEW

INSIGHTS ON THE CUTTING-EDGE OF LUXURY INTERIOR DESIGN IN THE INTERNATIONAL MARKET

13:30 - 14:10
MARKET TRENDS

THE EVOLVING STRUCTURE OF THE REGIONAL INTERIOR DESIGN SECTOR: ARE TRADITIONAL BOUNDARIES AND SPECIALISMS BECOMING BLURRED AS COMPETITION - AND OPPORTUNITY - INCREASES?

Speakers:

Hani Fallaha
Hani Fallaha Design Principal & Partner LOCI architecture + design

DELIVERING EXCELLENCE ON A BUDGET: VALUE ENGINEERING WITHOUT COMPROMISING THE INTEGRITY, CREATIVITY, QUALITY OR FINISH OF YOUR DESIGNS

Speakers:

Chris Barnes
Chris Barnes Managing Director Broadway Interiors
14:50 - 15:30
HOSPITALITY DESIGN

A RUSH TOWARDS THE MILLENNIAL MID-MARKET? FORECASTING THE CHANGING COMPOSITION AND INTERIOR DESIGN REQUIREMENTS OF DUBAI'S HOSPITALITY INDUSTRY

15:30 - 16:00
CAREER DEVELOPMENT

THE NEXT GENERATION OF DESIGN LEADERS: WHAT DO SUCCESSFUL INTERIOR DESIGNERS REALLY WISH THEY'D KNOWN AT THE START OF THEIR CAREERS?

Speakers:

Jo Hamilton
Jo Hamilton Founder & Creative Director Jo Hamilton Interiors
Yasmin Farahmandy Interior Designer Gensler
12:30 - 13:30
KEYNOTE INTERVIEW

THE OPUS: RESCRIPTING THE DIALOGUE BETWEEN INTERIOR AND EXTERIOR DESIGN

13:30 - 14:15
MARKET TRENDS

1/JBR… BOXPARK… ROVE… IS DUBAI UNDERGOING A FUNDAMENTAL SHIFT IN THE TYPE OF DESIGN AESTHETIC AND ENVIRONMENT THAT SELLS?

Speakers:

Ivar Krasinski Founding Partner & Design Director EDGE

LOOKING AT THE LATEST APPLICATIONS OF AUGMENTED / VIRTUAL REALITY AND 3D PRINTING TO CREATE IMMERSIVE CONCEPTUAL DESIGNS AND COMMUNICATE THEM MORE EFFECTIVELY

15:00 - 15:45
RETAIL STRATEGY

WILL WE BE "ON SALE!" FOREVER? A HEALTH REPORT ON THE UAE FURNITURE RETAIL SECTOR AND ITS IMPLICATIONS FOR LOCAL INTERIOR DESIGNERS

15:45 - 16:30
COMMERCIAL DESIGN

CAN WORKSPACE INTERIOR DESIGN GENUINELY ENHANCE STAFF COLLABORATION, MOTIVATION AND PRODUCTIVITY, AND HOW?

Speakers:

Joakim de Rham
Joakim de Rham Co-Founder & Design Principal Swiss Bureau Interior Design
Laurent Haddad
Laurent Haddad Head of Interior Design RW Armstrong
Ali Maarrawi
Ali Maarrawi General Manager OFIS
12:30 - 13:30
KEYNOTE INTERVIEW

DESIGNING FOR EMIRATI CLIENTS

13:30 - 14:15
MARKET TRENDS

WHICH TACTICS ARE THE MOST SUCCESSFUL REGIONAL DESIGN COMPANIES USING TO DIFFERENTIATE THEMSELVES AND STAY AHEAD OF THE CROWD?

TELLING STORIES WITH LIGHT: TECHNIQUES FOR THE SOPHISTICATED MANIPULATION OF LIGHT AND SHADOW IN INTERIOR SPACES

15:00 - 15:45
RESIDENTIAL DESIGN

DESIGNING FOR SMALLER AND SCALABLE SPACES: ADAPTING TO THE DESIGN CHALLENGES OF THE WAVE OF COMPACT RESIDENTIAL HOUSING STOCK NOW ENTERING THE DUBAI MARKET

15:45 - 16:30
RETAIL DESIGN

HOW RETAIL BRAND IDENTITY, VISUAL MERCHANDISING AND INTERIOR DESIGN MAY COMPLEMENT RATHER THAN COMPETE WITH ECOMMERCE CHANNELS

Index Partners

  • IADA Silver Sponsor

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  • Dubai Design & Fashion Council

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  • APID

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  • BCFA

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  • IIID

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  • Official Intelligence Partner

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  • Travel Partner

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  • Exclusive Lanyard Sponsor

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  • Official Food & Beverage Partner

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  • Official Radio Station

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  • RAK Economic Zone Experience

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  • Official Magazine

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  • Premium Media Partner

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  • Official Lighting Media Partner

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  • Supporting Association

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  • Association of Furniture & Woodworking Enterprises of Russia

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Media Partners

  • AEC Online

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  • Amlak Real Estate Newspaper

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  • Ceramicanda SRL

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  • Compassesworld

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  • CovetED Magazine

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  • DecorManzil.com

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  • Design 4 2day

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  • Design Middle East

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  • Dubai Blog Network

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  • e-architect Magazine

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  • EK Magazine

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  • Encyclomedia

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  • G & G Magazine

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  • Homescope

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  • Home Italia

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  • Hot Media Publishing

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  • Lamasat

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  • myUAEguide

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  • Mebelny Biznes Magazine

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  • Middle East Architect

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  • Moebelkultur

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  • NA-Nuevo Azulejo Magazine

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  • Oxford Business Group

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  • POS-LADENBAU

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  • Textiles Para El Hogar Magazine

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  • Wood in Architecture MENA

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  • Zingy Homes

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