Special ceramic glaze and adapted WC seat The matt finish on the ceramic is created by a special glaze. But it’s not just the glaze that’s different, as the developers have also adapted the seat to match this on-trend colour. “As the WC seat and lid are made of a different material to the WC ceramics, they reflect the light differently,” explains Andreas Janser. This is why various test runs were required before the ceramic matched the matt-varnished WC seat and lid. These comprehensive tests also ensured the surfaces were robust enough to withstand stains and scratches. With this latest product innovation, Geberit AquaClean Sela is now available in three different models: white high-gloss with a cover in chrome or white – and of course, white matt. More information and images are available at www.geberit-global.com Further information is available from: Geberit International Sales AGAG Building 1B unit 702 – 705 Dubai Design District, Dubai, UAE Louise Pitt, Marketing and Communications Manager, +971506516227   About Geberit The Geberit Group, which operates worldwide, is the European market leader for sanitary products. Geberit has a strong local presence in most European countries and is therefore able to offer unique added value in both the sanitary technology and bathroom ceramics sectors. The production capacity comprises 26 production plants, 4 of which are overseas. The Group has its company headquarters in Rapperswil-Jona in Switzerland. With approximately 12,000 employees in around 50 countries, Geberit generated sales of CHF 3.4 billion in 2022. Geberit shares are listed on the SIX Swiss Exchange and have been included in the SMI (Swiss Market Index) since 2012. Image material: https://media.geberit.com