"OFF THE GRID"
The creative concept behind our installation reflects the inner workings of human thought processes over three periods of time. The past (Pre-Covid) is depicted in the first area where a rigid grid and simplistic volumes of shape represent the daily grind of the past; barely making meaningful human connections which essentially rendered us blind. The second area is our current Covid world. Blindfolds are replaced with masks and the rigid grid is distorted by the tension created by our new social bubbles and the loss of freedoms.
The final area celebrates a positive outlook on the future. The volume of shapes are more complex, representing emotional development. Blindfolds and masks disappear and a moment of enlightenment ensues. The possibility of living a life you can positively enjoy as an individual whilst re-connecting to others in a more meaningful way is exhilarating. When the bubbles pop, we are transformed as we celebrate being “Off the Grid".
We knew that we wanted our piece to be authentic to our own brand aesthetic and design methodology - ensuring that we utilized a very bold use of graphics with dynamic forms and volumes of space. Having celebrated our 10 year anniversary in February this year, we have been inspired by our mission of disruptive thinking in all visual messaging that we create to represent our work and history. We want to shake up the mundane and express our inner spirit through juxtapositions of rigidity (representing the pragmatic side of the industry) vs. freedom - freedom to think, freedom to choose, freedom to design from a point of passion.
The installation is meant to be thought-provoking and a point for further discussion. The sheer size and volumes of space that are created are meant to envelop visitors for a short moment in time prior to engagement with others.
The portal serves as a decompression zone that allows visitors to slow down and reflect on how small we may physically be in the universe but how our thoughts form energy that is both complex and unifying for humanity. As people walk through the show, they will be able to re-engage with the piece from several angles and viewpoints, allowing people to re-evaluate their thoughts about how this makes them feel.