Essam Kalthoum, representative of Asmou Real Estate Development, commented: “Asmou is committed to developing modern communities that reflect the Kingdom’s ambition for higher living standards, sustainability, and technical excellence. Our cooperation with Geberit and Hemaya aligns seamlessly with Vision 2030 and supports our mission to implement best-in-class building solutions that enhance the long-term value and quality of our projects.” Tamer Qazi, Managing Director of Geberit International Sales AG (Gulf Office), stated: “We are pleased to formalise this cooperation with Asmou Real Estate Development and Hemaya. This agreement strengthens our shared commitment to advancing the quality and sustainability of Saudi Arabia’s real estate projects in line with Vision 2030. Together, we aim to deliver high-performance sanitary solutions that contribute to safer, more efficient, and future-ready communities across the Kingdom.” Mahmoud El-Biali, representing Hemaya, added: “Hemaya has been a proud partner of Geberit in Saudi Arabia, and this agreement with Asmou represents a meaningful step forward for all three organisations. By combining Asmou’s development expertise with Geberit’s technology and our local technical support, we can deliver reliable, innovative, and sustainable sanitary solutions that meet the evolving needs of the Saudi construction sector.” The MoU defines clear mechanisms for technical coordination, product availability, and knowledge transfer, while remaining non-binding. It serves as a platform for future project-specific agreements and long-term cooperation among the parties. About Geberit The Geberit Group is a European leader in the field of sanitary products and celebrated its 150th anniversary in 2024. Headquartered in Rapperswil-Jona, Switzerland, Geberit operates 26 production facilities—four of which are overseas—and has a strong local presence in more than 50 countries. With approximately 11,000 employees worldwide, the company generated net sales of CHF 3.1 billion in 2024. Geberit has been listed on the SIX Swiss Exchange since 1999 and included in the Swiss Market Index (SMI®) since 2012.