M Atelier’s – Sheraton Jumeirah Beach Resort
10 Oct. 2025
Overall Theme and Cohesiveness of the Hotel’s Design The refurbishment of the Sheraton Jumeirah Beach Resort in Dubai intertwines the rich legacy of the iconic 1996 pyramid-shaped structure with contemporary design elements, creating a harmonious blend that resonates with both long-time patrons and new visitors. Situated serenely amidst a towering neighborhood, the resort stands as a tranquil oasis, offering a unique juxtaposition to the surrounding urban landscape. Central to the redesign of the interiors is the concept of "natural abstraction," which seeks to soften the hotel's original post-modern architecture by introducing organic shapes and textures inspired by the natural world. This approach is evident throughout the property, where fluid lines and forms reminiscent of sand dunes and ocean waves create a seamless transition between indoor and outdoor spaces. The colour palette draws heavily from the hotel's beachfront location, featuring soothing sandy tones, crisp whites, and vibrant azure accents that evoke the essence of the sea and the sky. In the guest rooms, this theme is further accentuated through the use of arched coving, free-form mirrors, and calming lighting solutions-all designed to foster a sense of relaxation and connection to the natural surroundings. The deliberate selection of material snot only enhances the aesthetic appeal but also reinforces the resort's commitment to authenticity. The Reception Lobby&Lounge,Bar and All-Day Dining, have been thoughtfully reimagined to reflect a cohesive architectural treatment. Existing architectural and decorative features have been preserved and complemented with new design elements that celebrate the hotel's heritage while injecting a fresh, modern sensibility. This careful balance between preservation and innovation ensures that the resort maintains its unique character amidst the rapidly evolving Jumeirah Beach Residence area. Overall, the cohesive design narrative of the Sheraton Jumeirah Beach Resort merges the tranquility of its natural beachfront setting with the dynamic energy of Dubai's urban environment, offering guests an experience that is both timeless and contemporary.
The Reception Lobby&Lounge,Bar and All-Day Dining, have been thoughtfully reimagined to reflect a cohesive architectural treatment. Existing architectural and decorative features have been preserved and complemented with new design elements that celebrate the hotel's heritage while injecting a fresh, modern sensibility. This careful balance between preservation and innovation ensures that the resort maintains its unique character amidst the rapidly evolving Jumeirah Beach Residence area. Overall, the cohesive design narrative of the Sheraton Jumeirah Beach Resort merges the tranquility of its natural beachfront setting with the dynamic energy of Dubai's urban environment, offering guests an experience that is both timeless and contemporary. Functional and Comfortable Layout for Guests This refurbishment project places a strong emphasis on creating functional and comfortable spaces that cater to the diverse needs of its guests. The redesigned ground floor layout thoughtfully considers the flow and accessibility of each area, ensuring an intuitive and seamless experience from arrival to departure. Upon entering the resort, guests are welcomed into a revitalized lobby that serves as a central hub for both relaxation and social interaction. The space has been transformed to foster a sense of community, featuring newly designated areas such as "The Booth" and "The Studios", private areas which provide versatile environments for meetings, casual gatherings, or quiet reflection.
This strategic zoning allows guests to choose spaces that align with their specific needs, whether they seek solitude or social engagement. By incorporating these flexible zones, the lobby now serves as a dynamic environment where guests can work, socialize, or relax. This adaptive use of space reflects a modern understanding of guest needs, providing versatile areas that can easily transition between different functions throughout the day.The guest rooms and suites have been meticulously redesigned to enhance comfort andfunctionality.Existing millworks and new modern furnishings are complemented by natural textures, creating a serene ambiance that promotes relaxation. All bathrooms have undergone significant enhancements, including the replacement of traditional bath tubs with rain showers, improving convenience and accessibility.
This Hotel renovation showcases a forward-thinking approach that aimed to balance design excellence and cost-efficient strategies, achieved through a close collaboration between the design team and the client. This partnership ensured that the revitalization of the resort not only met aesthetic and functional goals but also maximized value by selectively enhancing existing architectural features while introducing impactful new elements. The material selection throughout the resort emphasizes sustainability and a deep connection to the locale. The use of natural fibres, wood cladding, and organic textiles not only contribute to the aesthetic appeal but also support environmental responsibility. Existing marble floors and other architectural features of the property have been preserved and thoughtfully integrated into the new design, demonstrating a commitment to honouring thehotel's heritage while reducing waste. This blend of old and new materials creates a rich tapestry of textures that adds depth and character to the spaces-astrategic approach that allowed for a meaningful transformation that respects the resort’s legacy while elevating it into a contemporary hospitality experience-one that remains timeless, inviting, and effortlessly refined.
