Geberit Unveils Latest Sanitary Innovations at Exclusive Launch Event in Dubai
20 May. 2025
Dubai, UAE – April 16, 2025 – Geberit, the European market leader in sanitary technology, hosted an exclusive product launch event on 15 April 2025 at the iconic Atlantis The Royal, Palm Jumeirah, Dubai. The evening marked the official regional debut of Geberit’s latest innovations, now available across the Gulf and Levant region.
The event welcomed a distinguished audience of architects, interior designers, consultants, developers, and channel partners, offering a unique opportunity to connect with industry professionals in an elegant and inspiring setting.
The event welcomed a distinguished audience of architects, interior designers, consultants, developers, and channel partners, offering a unique opportunity to connect with industry professionals in an elegant and inspiring setting.
Guests were warmly welcomed by Mr. Tamer Qazi, Managing Director of Geberit Gulf, who opened the evening by expressing his appreciation for the strong partnerships that have supported Geberit’s journey in the region. He also shared insights on the Geberit Mastering Waterflows concept, emphasizing the brand's ongoing commitment to innovation and excellence in sanitary solutions.
This was followed by Mr. Richard Bieler, who took the stage to showcase key highlights from Geberit’s latest product range, now available across the region.
Key Product Highlights Introduced:
- Sigma40 Actuator Plate – A refined, ultra-slim actuator with a striking depth of just 4mm, combining minimalist design with powerful performance.
- Duofix Concealed Cistern Element – A newly refined installation system, engineered with meticulous attention to detail for greater installation ease and reliability.
- iCon WC System with TurboFlush – A next-generation WC solution featuring TurboFlush technology, delivering whisper-quiet performance that’s over 30% quieter than standard systems. Paired with the Type 383 fill valve, the system ensures reduced refill noise and enhanced water efficiency.
- Geberit AquaClean Alba – An elegant, entry-level shower toilet designed for comfort and simplicity, featuring:
- WhirlSpray shower technology
- Rimless ceramic with TurboFlush
- Adjustable shower temperature via app
- Oscillating spray
- Soft-closing WC lid and seat
In addition to the product presentations, the evening featured live piano music and vocals, creating a refined and welcoming ambiance. Guests enjoyed a sumptuous buffet, adding a touch of indulgence to an evening that balanced forward-thinking design with a celebration of partnership and community.
“This evening reflects what Geberit stands for—innovation, quality, and strong partnerships,” said Mr. Tamer Qazi. “We are excited to bring these state-of-the-art solutions to our clients in the region and look forward to seeing them implemented in future projects.”
