The thinking behind the design

 

Every space you remember was decided somewhere before it was built. In a conversation about light, about material, about the six inches of clearance everybody unconsciously feels. Someone made that call. The Specifier’s View is where they explain how.

Across this series, INDEX puts the sharpest minds in design on record, from brand leaders to specifiers, unfiltered, in their own words. Not the polished brief. Not the brochure. The actual thinking behind spaces that work as beautifully as they photograph.

Forty years of shaping this industry has taught us one thing above all: the best design is never accidental. Neither is the thinking behind it.

Meet the voices below.

The art of creating effortless hospitality

"Guests may not remember every material or piece of furniture, but they will remember how the space made them feel." A room can be flawless on paper and still fail the moment a guest walks in. Diane Tabet unpacks Accor's "Smart, Simple, Intuitive" philosophy, why local relevance is felt rather than decorated, and the single question she asks before any project earns her sign-off.

The art of creating effortless hospitality

The art of creating effortless hospitality

"Guests may not remember every material or piece of furniture, but they will remember how the space made them feel." A room can be flawless on paper and still fail the moment a guest walks in. Diane Tabet unpacks Accor's "Smart, Simple, Intuitive" philosophy, why local relevance is felt rather than decorated, and the single question she asks before any project earns her sign-off.

The art of creating effortless hospitality

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