‘Less is more’ would be the Rove lifestyle, where comfort and practicality blend into an elegant, receiving ambiance in the heart of Dubai city. The concept shall be declared from the very entrance to the last interior detail, with the added objectives of maximizing spaces, minimizing interior elements and encouraging their multi-usage. The materials will be simple and value-engineered.
The interior spaces are a true reflection of Dubai’s culture and environment. “With the profile and aspirations of the modern traveler changing, it is important that we deliver them the right value experiences while contributing to supporting the Dubai Tourism Vision 2020.” Chris Newman, Emaar Hospitality Group.
The overall interior architecture of Rove is set on a base canvas of neutrals and greys. This was intentionally done to allow injection of colours across various elements of its structure and art. The Art captures glimpses of various areas in Dubai and lend the desired colour and texture effect to the interior – spice and textile souqs, Abras along the creek, museum displays of Bedouin life, trade activities and the infrastructure work.
The concept was established for six hotels - designed along Arabic heritage and an Urban scheme. A sprawling project with a unique concept, the Rove chain presented a series of exciting challenges.