How important are colour trends in your decision making? Whether it’s buying products or designing spaces, colour can be considered the most influential aspect – and what’s in fashion varies wildly by month and by region.
As Pantone has chosen Classic Blue as their "universal favorite" Color of the Year, here are the top colour picks from other companies in fashion and interiors…
Who do you trust for trend prediction, and which has caught your eye? Let us know!
"The visual world is about to take a bold turn toward maximalism and saturated hues, according to Shutterstock‘s 2020 Color Report."
"It reflects a growing desire to understand what it is to be human at a time when advances in technology are making us feel increasingly disconnected from each other," - DULUX.
Behr’s selection, a soft and grassy shade of green called “Back to Nature” is the company’s third official color of the year and was chosen for its association with the great outdoors. Emphasizing the preciousness—and precariousness—of the natural world, it taps into growing concerns about plastic and other sustainability issues, the rise of biophilic design, and the booming indoor plant industry.
“One of our team members saw it during Dutch Design Week,” says Andrea Magno, Benjamin Moore’s director of Color Marketing & Development. “There was a sophistication, it wasn’t overly sweet but the soft, blush color has been around for a number of years and we’ve been tracking it.”
“We knew navy was going to be a big color, [because] we could see black and white and monochromatic was a big trend,” says Sue Wadden, director of color marketing at Sherwin-Williams. “Our 2020 forecast is about taking wellness into the next decade, and [navy] was a great design trend. A really calming, timeless hue that’s always going to look good.”
“Earth’s prescription for the chaotic, busy lives we all live is to bring the tranquility of nature and the outdoor world into the home. That’s exactly what we set out to accomplish when forecasting the 2020 Colors of the Year,” says Sue Kim, Valspar Color Marketing Manager at Sherwin-Williams. “Take Mint Whisper, for instance. The crisp shade brings a sense of peace — and nature’s positivity — indoors.”
e. Mellow Yellow