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VitrA launches V-Care Prime: the latest innovation in smart WC technology designed by Arik Levy

29 Jun. 2021

The newest addition to VitrA's V-Care range incorporates advanced features such as app control, a night light and customisable washing options. VitrA Bathrooms is the Platinum Sponsor for the INDEX Design Awards ceremony, set to take place on 31st August.



Leading bathroom brand VitrA launches V-Care Prime, the latest addition to its range of shower toilets. Designed by Arik Levy in collaboration with the Design Studio VitrA and the Innovation team, this new shower toilet WC combines the functionality of a standard WC with the personal cleaning properties of a bidet and integrates the latest bathroom technology. The elegantly designed new shower toilet provides a modern, refreshing and hygienic washroom experience.

Given the renewed consumer focus on cleanliness, hygiene and wellbeing, the popularity of smart bathroom products has increased exponentially. Smart bathroom solutions take advantage of the benefits of washing with water with features that allow users to control the flow and pressure. Offering a cleaner and more natural experience, washing with water also reduces the need for toilet paper and is more suitable for intimate areas.



Available in both wall-hung and back-to-wall options, V-Care Prime is sleek and compact and includes a remote and app control. The design is almost identical to that of a standard VitrA WC, but the intelligent features, such as the night light, elevate the design to a more sophisticated level. Designed to be triggered when the ambient light reaches below a certain level, the night light is a feature that can also be controlled on the mobile app.

What sets the V-Care Prime apart from other shower WCs is the option for a hands-free control through the remote control and app, which allow users to tailor their bathroom experience to their individual needs. Using the remote control users can have a completely hands-free experience. This option is an excellent feature to help minimise the risk of cross-contamination, either within the home or in public restrooms.

Additional adjustable features include the temperature, pressure and direction of the water flow and there are also a number of different personal drying modes. The heated seat has been ergonomically designed to offer additional comfort. It offers a temperature control and an automatic open and close function to reduce contact.



All V-Care products are fitted with a Rim-ex bowl, which is 95% more hygienic than standard alternatives. This feature eliminates the ducts inside the bowl, offering effortless cleaning. The stainless-steel nozzle also has hygienic properties and automatically cleans itself before and after each use. V-Care Prime also has a feature to help easily remove the build-up of limescale.

VitrA is committed to producing products that address different user’s needs, for example, V-Care Prime includes a child mode, which can be activated by parents through the app to adjust the water flow and pressure. The integrated bidet nozzle is also specially designed for female hygiene.

The combination of the advanced bidet features within a standard WC results in a stylish space-saving solution – this is particularly useful for smaller washrooms or cloakroom bathrooms. V-Care Prime also offers three different modes: standby, energy-saving and normal.

As a leading bathroom company that has provided WCs and bidets for decades, VitrA is well positioned to understand the advantages of washing with water and provide contemporary solutions. V-Care Prime is on display at the VitrA Dubai flagship showroom, on Sheikh Zayed Road.



VitrA is the flagship brand of Eczacıbaşı, a leading Turkish industrial group. The Eczacıbaşı Group’s core sectors are building products, healthcare and consumer products. VitrA is the only brand in global markets offering every component of the bathroom as well as an extensive range of ceramic and porcelain tiles.

Developing innovative products for unique bathroom experiences and an extensive range of tiles for a world where needs and tastes are growing ever closer, and ever more singular at the same time, and an unshakable commitment
to sustainability: these are some of the main reasons for VitrA’s rising success as an exciting brand across the world.

VitrA is the Platinum Sponsor for the INDEX Design Awards ceremony. The next INDEX Exhibition takes place 24 - 26 May at the Dubai World Trade Centre.


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