Meet Scientechnic: Lighting leaders in the Middle East market28 Apr. 2021
The INDEX Awards team met up with Samer Moukalled, Vice President, Scientechnic Lighting Solutions to discuss the year 2020 in perspective. Scientechnic Lighting Solutions is a member of the Easa Saleh Al Gurg Group, one of the UAE’s top 5 100% family-owned businesses, and one of the very few in the region that has three women on its board of directors.
Scientechnic Lighting Solutions is really stealing the show in the lighting community! What makes you stand out from the competition?
They say the secret behind any successful business is its people. Scientechnic Lighting Solutions is not a new player in the market. We’ve been around since 1974, but we’ve gone through some major internal restructuring in the past 2 years. We’ve invested in our people, and the majority of our team is under a year old in the company, bringing with them fresh new perspectives and a brand new DNA to the mix.
Scientechnic Lighting Solutions is a member of the Easa Saleh Al Gurg Group, one of the UAE’s top 5 100% family owned businesses, and one of the very few in the region that has three women on its board of directors. Our Vice Chairperson and Managing Director, Dr. Raja Al Gurg is ranked first in the 2020 listing of Forbes Middle East's ‘100 Power Businesswomen in the Middle East’ and is listed 89th among ‘The World’s 100 Most Powerful Women’ by Forbes for 2020. Our CEO, Easa F. Al Gurg has featured in the ’40 under 40’ listing by Arabian Business, 2019.
Also, we are the lighting division of Scientechnic, a part of a much bigger giant in the market that offers turnkey engineering solutions. With the combined force of our sister divisions, we can provide a far-reaching list of capabilities like no other in this region. Our other divisions include Industrial Stock Sales, Building Technologies, Energy Management, Mobility and the very intriguing Life Sciences & Healthcare division who’ve recently made headlines for their groundbreaking research into saving the endangered Houbara Bustard, a bird that is strongly linked to the Arabian heritage of our region!
We also value our long-standing partnerships with global brands, and have been associated with Siemens for over 4 decades. We’ve even adapted the Siemens blue in our brand identity!
So in short, it’s our people who are the driving force behind our success. It’s safe to say we are a diversely talented team!
You’ve mentioned your association with global brands. Can you please elaborate on the list?
Scientechnic Lighting Solutions is an exclusive partner for ERCO, Osram, Ledvance and WE-EF in this region, and we also have a long-standing relationship with other well-respected brands including Igguzini, FLOS, FILIX, Lutron and Martin to name a few. We are also working on introducing our region to new and upcoming brands, more details will be revealed soon!
The pandemic has not been an easy ride for everyone, yet Scientechnic Lighting Solutions seems to have weathered the storm. Please tell us the secret to your resilience.
I believe the key word here is ‘resilience’. The pandemic has had unprecedented effects globally, and like everyone else we felt the fear but decided to keep going. We learnt invaluable lessons on surviving the ‘new normal’, and with stringent safety measures in place, it was business as usual for us. Our office is pretty much in full capacity now, and we have the luxury of space as we have taken up an entire floor at Dubai Design District. Our team has even expanded during this time!
The Lighting division was established in 1974 and has grown to become one of the leading complete lighting solution providers in the region. However, it is only recently that we are hearing more about Scientechnic Lighting Solutions. Why is this?
We may have been around for over 4 decades, but the team we now have onboard is of a brand new DNA! Our team structure has been revised, and we have many new joiners who have come onboard with fresh new ideas. We are also heavily investing in our Marketing strategy and working on getting more exposure than was done previously.
You’re using association with live events, INDEX Exhibition and the INDEX Design Awards as a key part of your marketing strategy for 2021. Why are live events so important for the growth of your business?
A part of our new strategy is to hone in on our Marketing efforts, and we are investing more time and money on getting more exposure to showcase our capabilities through best suited channels.
INDEX is the perfect meeting ground for the extended design community of this region and beyond. We have decided to invest in this collaboration as we believe this will be the perfect platform for us to gain exposure to a wider design-centric audience.
2020 has deprived us of the human connection, and we are all keen on being back on the ground meeting and socializing with our peers and making new mutually beneficial partnerships.
Can you share details on the implementation of the high-tech Lutron Homeworks System at the recently opened Al Ghubaiba Bus Station?
Our Lighting Controls division installed the newly launched Lutron Homeworks System at highly futuristic Al Ghubaiba Bus Station in the heart of the city, and has taken on the project to replicate the installation across all the subsequent Dubai bus stations.
Al Ghubaiba Bus Station made headline news with Sheikh Hamdan himself inaugurating the station, and it was an honor for our team to be involved in this landmark project of our city.
What does the future look like for Scientechnic Lighting Solutions?
We have taken over an entire floor at Dubai Design District to accommodate our growing team and ambition. We also have ambitious plans for expanding internationally, and will be sharing the news with you very soon!
What can visitors expect when visiting Scientechnic at the fair?
You will get a chance to have a one on one interaction with key members from our team, and learn more about our brand offerings and overall capabilities to bring your lighting dreams to life.
Meet Scientechnic Lighting Solutions at the INDEX Exhibition from 31 May - 2 June 2021 at the Dubai World Trade Centre.
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