INDEX Awards Sponsor Cosentino marks presence at INDEX with “RELounge” created in collaboration with American University of Sharjah27 May. 2021
Cosentino marks presence at INDEX with “RELounge” created in collaboration with the American University of Sharjah. Sustainably produced installation will host interviews and behind-the-scenes highlights of INDEX from 31 May - 2 June.
PRESENTING THE "RELOUNGE"
Global architectural surfaces leader Cosentino announced its presence at INDEX with “RELounge” – a sustainably produced installation created in collaboration with the American University of Sharjah (AUS). Built almost entirely out of scraps of Cosentino’s hero surfaces Dekton and Silestone, collected from the brand’s fabricators in the UAE, the installation is symbolic of Cosentino’s commitment to sustainability and a circular economic model.
Commenting on the engagement with AUS, Miriam Llano, Marketing Manager – Cosentino Middle East said, “Back in 2018, we successfully collaborated with AUS to create an installation at Downtown Design. In this second edition of our partnership, we really wanted to focus on our values of sustainability. Today Cosentino’s production process is an environmental success story, carried out using 99% recycled water, 100% renewable electric energy and reused raw materials. This ethos percolates into the design of RELounge. It is a relaxed lounge environment that is the product of reconstituting, recycling and reimagining materials.”
Occupying a footprint of 32sq mtrs, the design integrates waste material as flooring, furniture and walls whilst exploring different ways of perceiving surfaces both in the familiar 2-D and a more playful 3-D. Pieces of furniture built using the notch technique, emerge out of the floor like a child’s 3-D jigsaw models of dinosaurs. Among these “furniture animals”, a bench made out of Silestone Calacatta Gold takes centerstage. The flooring is a patchwork of smaller strips of scrap material of various sizes and from various collections - old and recent, an abstraction of old cobbled streets. The graphics back wall of the installation, illustrates Cosentino’s sustainability model.
Reflecting on the experience, Juan Roldan, Associate Professor of the Interior Design Department at CAAD, AUS said, “The design concept evolved out of the many restrictions we had while working with scrap materials. We have intentionally tried to stay away from the idea of upcycling which we feel is a dead-end process. Our focus has not only been to reconstitute the scraps to give it a functional and aesthetic second life, but push the circular economic scheme further by considering a potential third life after it is dismantled. Working on RELounge has been a great experience for our students to get a taste of professional life with real deadlines and budgets.”
Led by Juan, the design team comprises of 4th year Interior Design students Batoul Husam Al Asmar, Laila Ahmed Matrhji, Rajaa Muaz Taye and Madrid based Art Director Juan Antonio Fuentes who designed the graphic elements.
The installation will also host a media lounge by Love That Design, a working studio that will capture all the ‘Behind the Scenes’ action at INDEX. Specialists in creating design-focused digital content, Love That Design will be hosting many a tete-a-tete with designers, manufacturers and prominent personalities from the regional A&D industry.
Visit us at INDEX Hall 4, Stand 4E161 from 31 May – 2 June.
ABOUT AMERICAN UNIVERSITY OF SHARJAH (AUS)
Founded in 1997 by His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council of the United Arab Emirates and Ruler of Sharjah, the university was envisaged by His Highness as a leading educational institution in the Gulf region. Consciously based upon American institutions of higher education, AUS is thoroughly grounded in Arab culture and is part of a larger process of the revitalization of intellectual life in the Middle East.
As a provider of quality higher education in the Gulf, AUS is licensed and its programs are accredited by the Commission for Academic Accreditation of the Ministry of Education's Higher Education Affairs Division in the United Arab Emirates.
The Bachelor of Architecture program of the College of Architecture, Art and Design is accredited by the National Architectural Accrediting Board (NAAB) of the United States.
ABOUT THE COSENTINO GROUP
Cosentino Group is a global, family-owned company that produces and distributes high value innovative surfaces for architecture and design. As a leading company, Cosentino imagines and anticipates together with its customers and partners design solutions that offer value and inspiration to people’s lives. This goal is made possible by pioneering brands that are leaders in their respective segments such as Silestone® and Dekton® by Cosentino®. Technologically advanced surfaces, which allow the creation of unique designs for the home and public spaces.
The group bases its development on international expansion, an innovative research and development program, respect for the environment and sustainability, and its ongoing corporate commitment to society and the local communities where it operates, education, equality and health & safety.
Cosentino Group currently distributes its products and brands in more than 110 countries, from its headquarters in Almeria (Spain), and it’s present with its own assets in 30 of them. The group has 8 factories (7 in Almería, Spain and 1 in Brazil), 1 intelligent logistic platform in Spain, and 140 commercial and business units throughout the world. More than 90% of Cosentino Group’s financial turnover comes from international markets.
The Group’s Middle East operations hub is the Cosentino City Dubai showroom in Dubai Design District (d3), catering to projects across the region. With a total floor space of 300m2, this innovative showroom housing an Interactive sample room, fully functioning kitchen, lounge, causal and formal meeting spaces is designed both as an information and experiential centre for architects and interior designers and a collaborative space for the d3 and design community at large.
Meet Cosentino at the INDEX Exhibition, Hall 4, Stand 4E161 from 31 May – 2 June at the Dubai World Trade Centre.
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