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Pallavi Dean explains the misconceptions of interior designers

 

The old stereotypes about interior decoration – that we pick scatter cushions and wallpaper – will probably never die! But the good studios are really interior architects. If you look at the three most senior designers at PDI – Christina Morgan, Agata Kurzella and me – we all began as architects. We’re drawn to interiors because people spend 87% of their time indoors. Many great architects will tell you that they design from the inside out. The lines between the exterior and interior are becoming increasingly blurred.

To be a really good interior designer today you also have to be a part-time psychologist. Understanding the subtle nuances of environmental psychology is crucial, whether you’re designing a school, office, home or hotel. Hunches and gut feelings won’t cut it anymore: people want evidence-based design.

 

 

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