17 - 19 SEPTEMBER 2019


Can the printed surface really have an impact on interiors? We asked Dubai designer Manal Bassay

Technology, as with almost every facet of life, is at the very forefront in the changing face of design.

Advances in printing methods, perhaps more than any other interiors innovation, have thrown open the doors to designers looking to create and decorate in ways previously considered either too expensive, time consuming, or simply impossible.

Manal Bassay of Fiore Nero Interiors LLC, based in Business Bay, explains why she’s grabbed these opportunities by the horns, and how these new covering solutions can be adapted to meet the needs of almost every element of décor…

Pictured: Manal beside some of her own printed designs

The world of design is exceedingly competitive, with designers constantly in search of innovative solutions to implement their avant-garde designs in a more sustainable, effective and – most importantly – timely manner. Nowadays, sustainability, design concept delivery, approval, material availability and implementation are perhaps the most important elements of any design project.

As an entrepreneur and small business owner, I come up against challenges and limitations almost daily: high-costs, local availability of materials, and client approval at the beginning stages of a project are all examples.

Latex printing technologies allow designers to create unique surface concepts that would traditionally take a lot of time and money to produce. The technology provides us with the opportunity to add our own twist to existing surfaces without having to conform to minimum orders enforced by manufacturers and suppliers worldwide, nor do we need to compromise or settle for available designs and materials only available on the market. The wide array of applications extends to floorings, ceilings, walls, floors, furniture, and fabrics.

Pictured: Latex printing technologies allow designers to create unique surface concepts that would traditionally take a lot of time and money to produce

Now, even small spaces can have the same attention, from offices, to breast-feeding rooms, to children’s play areas, to homes: all small spaces as well as large commercial projects.

In the 21st century, this is what we should be able to achieve; a design and technology collaboration that is affordable and makes a change to the way we operate. Designers collectively have sought out to collaborate with technology experts to accomplish success. I’ve worked with HP, who are currently leading the way in advancing printing. Using their soft and hardware, I can see a digital representation of my creation or design on screen, with a mock-up of how it will look when in place.  The final hard copies can then be easily applied to walls, floors and furniture, giving a whole new look, feel and ambience to the space I’ve designed.

This process saves design time and eliminates confusion upon delivery as the initial design has simply been printed, making the delivery the end-result far more satisfactory and innovative than the traditional process methods. I can offer clients wider variety of designs at a more affordable rate and cut the project timeline by half, while minimalising error. I firmly believe more designers should follow suit and take a deep dive into the digital tools that are available in the market, as it will change the industry for the better and offer clients the previously unimaginable, helping bring their design dreams to life.

Pictured: HP are currently leading the way in advancing printing. Here, the firm used latex printing to create a marble feel

  • Covering and surface solutions will be brought to the fore at Surface Design 2018, taking place alongside INDEX at the Dubai World Trade Centre, March 26-29. To find out more, click here

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