MIDDLE EAST COVERING REBORN AS SURFACE DESIGN FOR 2018
The region’s premier platform for flooring, wall and ceiling solutions has been shaken up for 2018.
Following three hugely successful years as Middle East Covering, the sister show of interior design showcase INDEX now goes by a new name: Surface Design.
The slick rebrand seeks to better represent the show on the world stage as the interior design industry’s prime platform for flooring materials and wall and ceiling finishes, from both a supplier and buyer perspective.
Under the directorship of INDEX’s Samantha Kane-Macdonald, Surface Design will now push to further internationalise after welcoming a record number of global exhibitors in 2017.
Tony Crinion, design portfolio director at dmg events – who organise the joint exhibitions – said: “The way you finish a wall, ceiling or floor is just as key an element of interior design as the products you furnish with, so it is only natural that our surface show operates hand-in-glove with INDEX.
“As Middle East Covering, the show grew an incredible following over three terrific years, regularly welcoming big name international brands like HP, BASF, Colortek, PARADOR and Val Paintare, all of whom have been key in advancing the design methods and technologies that are making interior and exterior surfaces more spectacular than ever.
“With Surface Design, we will continue to work passionately with the world’s biggest flooring, ceiling and wall covering providers to ensure we bring the absolute best to our visitors.”
The exhibition, heading into its fourth year, offers a one stop shop for any designer, architect or contractor’s flooring, wall and ceiling needs across four sectors; Architectural Exterior & Interior Surface Materials, Composite/Resilient Flooring, Technology & Equipment and Textile Covering (wall to wall).
Those products include acoustic wall panels, architecture glass, industrial flooring, sports flooring, wallpaper print, vinyl tiles, 3D models, solid surfaces, wooden cladding, curtain walling, facades, machine made carpets and carpet tiles, and surface treatment solutions – in essence, every possible surface required for decorating a space.
Surface Design, with INDEX, will take place at the Dubai World Trade Centre March 26-29, 2018.