17 - 19 SEPTEMBER 2019


Meet Diaa Allam: the calligrapher behind our stunning new LoveDesign logo

Welcome to LoveDesign: the INDEX Design Series' new online homage to the UAE's sparkling design community.

LoveDesign will offer regular interviews and insight with the region's most prominent and upcoming creative minds, taking you deep inside the sizzling hotbed of design that is rising from the desert sand.

Naturally, our new dedicated hub needed to be fitted out with a stunning logo that itself pays tribute to Emirati tradition while absorbing the slick essentials of modern-day design.

Who better, then, than Diaa Allam - the multi-award winning founder of Naht Designs, the UAE's first brand specialising in Arabic calligraphy, fashion and lifestyle.

An urban planner and landscape profession by trade, Diaa's passions lie in his calligraphy and performing live art. He's created sensation works that have adorned the walls of some of Dubai's biggest events, and hosted his own private exhibitions across the region.

His paintings are now in strong demand, and it is our honour that he was willing to be the mind behind our incredible new logo.

Samantha Kane Macdonald, event director at INDEX, said: "The magic that happens when Diaa puts his pen to whatever canvas he has before him is simply mesmerising.

"His use of colour and attention to the fine detail of his works makes them stand out a mile. His ability to make one of the most ancient decorative methods of design seem unquestionably modern is true testament to the talent he has.

"We are absolutely in love with his LoveDesign creation."

Check out some of Diaa's other works below...



Index Partners

  • African Association of Interior Designers

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  • BCFA

  • Green in Future

  • Official Intelligence Partner

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  • Official Lighting Media Partner

  • Research Partner


Media Partners

  • AEC Online

  • Amlak Real Estate Newspaper

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  • Architecture and Interiors Panorama

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  • Asia Today

    AsiaToday-Logo-180 x 120.jpg
  • BIZNES meble.pl

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  • bringwanderlusthome

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  • Build Avenue

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  • Business1.com

  • Ceramicanda SRL

  • Ceramic Focus

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  • Compasses

    Compasess logo x Index 180 x 120.jpg
  • Construction and Architecture Update

    C&A LOGO.jpg
  • DecorManzil.com

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  • Design 4 2day

    logo design42day.png
  • Design Insider

  • Design Middle East

  • Divisone Contract

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  • Dubai Blog Network

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  • e-architect

  • Encyclomedia

  • eWorld Trade

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  • Eye of Dubai

    Eye of Dubai 180 x 120 px.jpg
  • Eye of Riyadh

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  • Furniture and Accessories

    Furniture and Accessories.jpg
  • Furniture and Furnishings Export International

    FFE logo web revised.jpg
  • G & G Magazine

    G&G _ Magazine logo white.jpeg
  • Gulf Construction

    GC Logo 180 x 120.jpg
  • Gulf Industry

    Gulf Industry Mag Logo(new) 180 x 120.jpg
  • Gulf Property

    Gulf Property Logo 180 x 120 px.jpg
  • Gulf Weekly

    GW logo 180 x 120.jpg
  • Hot Media Publishing

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  • Interwood: Woodworking and Furniture Digest

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  • Lamasat

  • Marble Guide

    Logo_MarbleGuide_180 x 120.jpg
  • MySolutionInfo.com

    MySolutionInfo 180 x 120 px.jpg
  • myUAEguide

    myUAEguide logo.jpg
  • NA-Nuevo Azulejo Magazine

    log NA_english01.jpg

  • Stone Review

    logo 180 x 120.jpg (1)
  • Textiles Para El Hogar Magazine

  • Theinteriordesign.it

    LOGO TID 180 x 120.jpg
  • Thesignspeaking.com

    THEsignspeaking_logo_2017_BLACK-GRAY 180 x 120 px.jpg
  • Treniq

    Treniq Logo Corrected Black.png
  • Wood in Architecture MENA

    ir_WIA MENA logo01.jpg
  • Zingy Homes