Meet Diaa Allam: the calligrapher behind our stunning new LoveDesign logo

Welcome to LoveDesign: the INDEX Design Series' new online homage to the UAE's sparkling design community.

LoveDesign will offer regular interviews and insight with the region's most prominent and upcoming creative minds, taking you deep inside the sizzling hotbed of design that is rising from the desert sand.

Naturally, our new dedicated hub needed to be fitted out with a stunning logo that itself pays tribute to Emirati tradition while absorbing the slick essentials of modern-day design.

Who better, then, than Diaa Allam - the multi-award winning founder of Naht Designs, the UAE's first brand specialising in Arabic calligraphy, fashion and lifestyle.

An urban planner and landscape profession by trade, Diaa's passions lie in his calligraphy and performing live art. He's created sensation works that have adorned the walls of some of Dubai's biggest events, and hosted his own private exhibitions across the region.

His paintings are now in strong demand, and it is our honour that he was willing to be the mind behind our incredible new logo.

Samantha Kane Macdonald, event director at INDEX, said: "The magic that happens when Diaa puts his pen to whatever canvas he has before him is simply mesmerising.

"His use of colour and attention to the fine detail of his works makes them stand out a mile. His ability to make one of the most ancient decorative methods of design seem unquestionably modern is true testament to the talent he has.

"We are absolutely in love with his LoveDesign creation."

Check out some of Diaa's other works below...



Index Partners

  • IADA Silver Sponsor

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  • Dubai Design & Fashion Council

  • APID

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  • BCFA

  • IIID

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  • Exclusive Lanyard Sponsor

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  • RAK Economic Zone Experience

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  • Association of Furniture & Woodworking Enterprises of Russia


Media Partners

  • AEC Online

  • Amlak Real Estate Newspaper

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  • Ceramicanda SRL

  • Compassesworld

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  • CovetED Magazine

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  • Design 4 2day

  • Design Middle East

  • Dubai Blog Network

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  • e-architect Magazine

  • EK Magazine

  • Encyclomedia

  • G & G Magazine

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  • Homescope

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  • Home Italia

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  • Hot Media Publishing

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  • Lamasat

  • myUAEguide

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  • Mebelny Biznes Magazine

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  • Middle East Architect

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  • Moebelkultur

  • NA-Nuevo Azulejo Magazine

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  • Oxford Business Group


  • Textiles Para El Hogar Magazine

  • Wood in Architecture MENA

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  • Zingy Homes

  • Official Intelligence Partner

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  • Travel Partner

  • Official Food & Beverage Partner

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  • Official Radio Station

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  • Official Magazine

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  • Premium Media Partner

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  • Official Lighting Media Partner

  • Design Insider