17 - 19 SEPTEMBER 2019

DUBAI WORLD TRADE CENTRE

Sharon Jutla Upgrades JAZZ@PIZZAEXPRESS, JLT, Dubai... in record time with Instagram friendly design

When Jazz@PizzaExpress made its UAE debut in 2013, it brought with it a unique kind of modernity to Dubai’s dining scene. And within no time, it immediately struck a cord with its visitors and instantly became the go-to spot for diners. Jazz@PizzaExpress’ unique approach to dining and entertainment has since continued to set unrivalled dining standards in the region. But even as a trailblazer, Jazz@PizzaExpress felt it was time to once again redefine its dining experience.

The management knew exactly what they wanted and the kind of story that needed to be told and appointed award winning interior designer Sharon Jutla whose flair for design excellence is world-renowned. Telling the restaurant’s story in a way never told before, Sharon expressed it by combining trendy, history, fun, Instagrammable quirks and uniqueness. Sharon had not only completed the project in record time (10 days), she transformed the restaurant in line with her client’s qualities, values, and aspirations.

Here’s a sneak-peek at what to expect at the new look Jazz@PizzaExpress.

 

Hashtag Lights and text Features: 
In trend with social media and how Instagram is pushing restaurants to be more kitschy, colourful and irresistible to photographers, Sharon created purposeful Instagrammable moments with carefully designed special touches to entice social sharing. Bright pops of coloured Neon lights were inserted into the design that had their own hashtag quotes you can share and positioned at carefully thought locations.

Feel the Live Music:
Silence is definitely not golden in most restaurants... , a good musician or group always draws in crowds better than an dinner special. As does jazz@pizza express with a live band playing every night the need to relocate the stage was needed so that each table was able to view performances better. The existing acoustic panels were removed to let the sounds from the live band resonate across the restaurant for an even more live feel.

Go High or Go Low with Seating: 
The biggest challenge when designing a restaurant is to make every table a good table. Different people always have different favorites. With the new seating arrangement, guests can now enjoy the show on stage wherever they are seated - every seat is now the best seat in the house. From seats at bar that swivel around to face the stage, high banquets, high tables and stools to lounge seating. Cleverly arranged seating ensures comfort and a different dining experience thus allowing every customer to witness the live bands without having to look over people’s heads.

Brand New Bar: 
The new bar has a new look, mood and a complete trendsetting transformation. A large beveled glass mirror at the back of bar catches the light and reflects like a jewel making sure that everyone entering the restaurant notices the bar. The mirror houses a large signage text that creates a great Instagram picture.. ALL THAT JAZZ

London street & Phone Box: 
Taking you back to the original roots of the first ever jazz@pizza express in London, founded by Peter Boizot in 1965. The main entrance on arrival houses a London style street with red British phone box, street lamp post with quirk signage another great Instagrammable area. With a large neon live sign directing you through two large timber doors to restaurant, is the phone box outside the restaurant.

One Of A Kind Jukebox: 
Jazz@PizzaExpress is the proud owner of the only one of the Jukeboxes in world specially designed for the brand reflecting the designers concept needs for that jazz feel . What’s your favorite tune?No coins required Just select your song.

Sharon Jutla brilliantly created a historic atmosphere with an energetic present-day touch. The combination of hashtag lights, an unique designed jukebox, exceptional acoustics, great seating, colour and texture nuances, blends into a masterpiece and a real live jazz venue where you get the best pizza in town.

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