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Text appeal: Connecting people and culture through typography


Highlights of Byahe: A Typographic Exploration

As part of Dubai Design Week, a team of artists from Ape Creative, based out of Alkersal Avenue, hosted 'Byahe: A Typography Exploration'.

The week-long exhibition aimed to explore the culture and the craft of hand painted lettering on traditional Filipino signage.

Byahe - the Filipino word for travel or trip - examined how people connect through the stories of their travels, focusing on those who had moved from everywhere in the world to settle in the UAE.

Hundreds of expats and visitors had their own migration experiences immortalized in vibrant colours in the typical style of the signs commonly found on trucks native to the Philippines.

Displayed together, the feature sought to determine how one country's traditional design elements could communicate and speak with people from entirely different backgrounds, all the while detaching them from the fast-paced, instant consumption of digital media.

Ape founder Rollan Rodriguez said: "The core inspiration behind Byahe arose out of our interest in hand-painted signage and the traditional art of lettering. We wanted to explore this dying art and its connection to our own personal histories.

"A lot of us here in Dubai came from somewhere, and a lot of us are also moving about from place to place. We wanted to see how these signs would speak to people from different parts of the world, from different backgrounds and points of view."

Have a look...




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