In 2016 Sneha established Sneha Divias Atelier, a boutique Interior Architecture and Design studio based in Dubai specializing in commercial, hospitality and residential projects. Delivering a complete guest experience with a multi disciplinary approach, presenting something unique to each and every client. Design is more than just a pretty picture. It's about understanding a brief, the atmosphere it presents, the people and the environment in which it operates. We
maintain a genuine passion for creating individual sets of solutions coupled with a realistic and determined view, with a global reach as we work on projects in the Middle East, Africa, Europe, and North America.
The studio’s self-styled storytelling is concept driven, with a thoughtful process and technical expertise that lie at the heart of the firm. With an off-beat and forward-looking sensibility, transformative experiences are created. This is our identity.
Sneha Divias’s distinctive trademark is her quiet elegance and understated style. Her cosmopolitan taste and originality are reflected in spaces that provide the visitors a deep sense of natural harmony and peace.
Having an architectural background and being intuitively creative, her strengths are the ability to combine technical expertise with innovative solutions and pursuing original details in every project, the standard and the safe is never on the table. This is manifested in the textured materiality of her projects, the attention to lighting, balanced and exquisite furniture selection as well as unexpected solutions in space planning. Playspace is an example of a project that has a challenging brief, which is interpreted with a playful yet elegant understanding, bringing out the vision and strong conceptual thinking that defines Sneha’s work.
Sneha’s experience and expertise allow her to comprehensively take on the maximization and functionality of any design scheme and interior architecture is just one of the main pillars of services offered to Sneha Divias Atelier’s clients, delivering a total package. The most important projects completed over the past 12 months include high-end villas and developments in Dubai, Nairobi, Muscat and Los Angeles, corporate offices for Dubai Holding, a children’s leisure/play space, a spa and salon complex in Sharjah and the Maska Wraps retail outlet in Dubai Mall. This is a good example of how prolific Sneha is in the scope of projects that she helms.
To Sneha, great design is not solely about the outcome but the essence lies in the process. It is about the emotional resonance and impacts it has on its users. What matters is how design makes you feel, as well as how well it was delivered in terms of time and budget. Great design should be conceptualized to be timeless and respond to the context narrative.
Sneha thinks that nurturing our creativity is fundamental to see the potential in spaces and come up with solutions that are functional and of aesthetic value and strongly feels for the importance to be a transparent and honest communicator in this job. Referring to clients, suppliers, other consultants and third parties, a transparent communication lead to fulfilling expectations and delivering the unexpected, and it comes with a strong sense of responsibility. Divias doesn’t believe in prototypes of ideas but follows principles that apply to each project, such as geometry, balance, strong detailing. The “got it right” “eureka” is more a process of sketches and brainstorming after one initial thought and is refined and developed rather than it being a specific moment.
After the establishment of Sneha Divias Atelier at the end of 2016, their first completed project, the Burj Daman apartment, got nominated for the Index Design Awards in the category ‘Best Residence Design 2017’ and shortly after the same project won the International Property Award for ‘Best Residential Middle East’. The second completed residential project Villa Palm Jumeira became a finalist in the SBID Design Excellence Awards and on top of all this, Villa Palm Jumeira, Playspace and Sneha Divias herself are all nominated for a Commercial Interior Design Award this year.
With so much recognition given to, and the awards yet won, it has really set the tone for this year’s expectations at an early stage. Not shying away from these high bars set, Sneha Divias took on the challenge and has led the Atelier and its team to unknown highs over a very short period of time. Her strong experience based background combined with her intuitive creativity has given her and the Atelier an international presence.
Not only are the works very well received, Sneha Divias herself has made her debut into the famous Architectural Digest top 50, listing Arabia’s top talents in the architecture and design industry and is a finalist in the run for ‘Best Interior Designer of the year’ in the CID Awards.
Sneha truly enjoys engaging with the next generation of talent in the region. This year she has collaborated with the American University of Sharjah where Sneha became a familiar face at studio reviews and student workshops. Giving back to the design community. Divias passionately speaks at industry events, conferences, panel discussions and is constantly banging the drum for the Dubai design community. She advocates her sophisticated and elegant, understated devotion to luxury interior architecture design on social media.