Maria Gavrilova is the Brand Visual Merchandiser for Crate and Barrel, a leading American brand best known for its exclusive furniture and housewares designs. She started her career at Crate and Barrel Russia and Turkey managing the visual merchandising department. Four years later, recognized as an expert in home décor and furniture, Maria transitioned to Dubai to lead the visual merchandising department for Crate and Barrel UAE. Maria manages the entire creative scope of retail stores in the UAE including floor strategy and planning as well as rooms setups and design. She leads a team of five in-store Visual Merchandisers to support the function. In maintaining the Crate and Barrel visual management plan, she also creatively supports in B2B projects such as show apartments design and photo shoots.
Additionally, in support of company initiatives around brand awareness and customer relationship management, Maria oversees masterclasses for Crate and Barrel in the Mall of the Emirates branch with various topics, such as table setting, room décor, and in-house styling. These weekly classes are an opportunity for her to provide expert home décor advice and dedicate time to questions from store guests. Maria is continuously defining ways to proceed with innovative concepts, as well as flawless conceptualization and execution of customer-centric ideas.
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