ABOUT JOHN WATKINSON

Our founder and CEO’s demeanor, “Joie de Vivre” is what Joie Brands is named after! It is a french saying that John has modeled his life around and it means to express a cheerful enjoyment of life; or an exultation of spirit.

In 2008 John’s entrepreneurial spirit kicked in and he set up Joie Brands, a company he was passionate about. Armed with a few dirhams, an analytical and creative mind and an appetite for learning, he ventured into the world of branding. He employed a world class creative director, and through him John learned about, digested and improved upon many of the processes and rationales associated with developing sustainable brands. As a result, nearly 9 years later John and his company, Joie Brands, have helped hundreds of companies from startups to multinationals realise the power of their brand.

Repeat business is high at Joie Brands and John attributes this to the fact that we have developed great relationships with our clients, many of whom have become personal friends and this is a reason to believe in humanising brands.

INDEX PARTNERS

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