ABOUT BINOY CHAKO
24 years of progressive experience in sourcing and global retail. Retail professional with sound experience in dealing with business challenges, consumer understanding and behavior, managing the value chain from product design to retail, marketing skills to drive the business forward. Sourcing ability in the area of Housewares.
Ability to conceptualize business strategy and manage a team, core Strength is in conceptualizing and designing product strategy - range plan, option plans, price hierarchy. Knowledge on planning and business processes. Driving the design and buying teams to achieve the desired look for the season.
Currently Heading House Wares department of Pan Emirates, one of the largest Furniture retailer in Middle East. Group operates in 7 countries with 15 stores. Houseware business is a relatively new category being introduced but its shown tremendous growth opportunity directly growing multi- fold and indirectly its added value to the core furniture business and helped in big growth beating market forecast. Brand awareness and contribution to the home retail business in uae has grown. We are lately venturing into omni channel business.