INDEX - International Design Exhibition has contracted with BPA Worldwide for verification of the event’s attendance.
INDEX produced by dmg :: events, was held on October 22 - 25, 2011 at the Dubai World Trade Center. BPA verified the total registered attendance as well as demographic and geographic profiles of attendees for INDEX - International Design Exhibition.
Glenn J. Hansen, BPA Worldwide President, praised INDEX - International Design Exhibition for voluntarily opening its records to independent certification and documentation of its data.
Hansen pointed out that in addition to facilitating the buying and selling process of exhibit space, an event audit report provides exhibitors with assurance that their investment does, in fact, reach target audiences for specific markets. The report also helps exhibitors to identify ways to maximize ROI, provides information to market their brands effectively and helps them to justify the expense to CMOs. The event audit also helps show organizers by documenting the quality of their attendees, provides information to help increase attendee value at the event and provides decision/support information to organizers to plan and market the exhibition more effectively.
Copies of the event audit report for INDEX - International Design Exhibition will be available on the BPA Worldwide Web site.
About BPA Worldwide A not-for-profit organization since 1931 and headquartered in Shelton, CT, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. The organization conducts 2,000+ audits for media brands in print, online/digital and live events. Additionally, under the iCompli brand, BPA documents compliance to defined standards including data protection, provides assurance of sustainability reporting, and verifies technology, service and privacy claims. BPA is supported by 2,700 advertiser and agency members.
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