The Kitchen & Bathroom sector at INDEX 2011 provided an unparalleled opportunity for the MENA region’s Kitchen & Bathroom industry professionals to meet, network and to do business across 4 days. The INDEX Exhibition 2011 delivered an audience of over 27,000 visitors including 1,600 VIP project buyers with purchasing power of over US $102,566 million. Exhibitors at the show expressed strong satisfaction with the quality and range of buyers that were attracted from across the Middle East region and beyond. The overall visitor number for INDEX 2011 increased by 11.4% year on year (BPA audited) highlighting the event’s continued importance to the design industry and demonstrating a strong sign of the region’s improving economic climate.
Muhammed Kazi, Project Manager INDEX Kitchen & Bathroom is happy with the show’s result in its first year: ‘In the past INDEX had a great level of interest from the kitchen and bathroom industry to feature a dedicated section, so the decision was an easy one for us, as we are backed by leading international brands and manufacturers. The show's design-led positioning has now boosted its status amongst suppliers and buyers, providing them with the ultimate ‘one stop shop’ for the latest trends and themes in the kitchen and bathroom sector.
Over 17% of INDEX visitors came to specifically source and purchase Kitchen & Bathroom solutions in 2011
The GCC interior contracting and fit out sector which encompasses kitchen and bathroom fittings has witnessed a steady growth from US $5.13 million to US$ 8.6 million in 2010 according to the Ventures Middle East’s ‘GCC Construction Overview – 4th Quarter 2010’ report published in January 2011.
International brand Delta Faucet exhibited at INDEX Kitchen & Bathroom, showing their latest product ranges including Addison Touch2O and Touch2O.xtTM Technology Helga Feghali, Marketing Manager Delta Faucet said “We participated at INDEX 2011 for the first time and it was an overwhelming success. The interest and response we received by the visitors on our offering was immense and truly unprecedented. We made valuable contacts with designers, architects and with the hospitality industry. The sales leads we generated during those days, speak for the show’s tremendous success.”
International bathroom brand Roca showcased their Armani/Roca bathroom concept at the show. Victor Schoone, Country Manager Roca Sanitario said “INDEX Kitchen & Bathroom proved to be the right place to showcase our new bathroom concept ARMANI/ROCA. The number of visitors was satisfactory with most being professional designers from the UAE and from abroad”
Mohamed Nada, Marketing Manager Kohler comments “Taking part in the INDEX Kitchen & Bathroom 2011 was an easy choice for us, as it provided the opportunity to showcase the latest Kohler products combining form and function through technology, sustainability and design. Our confidence that INDEX connects us with our target audience was such that we used it to regionally launch Kohler’s most advanced bathroom product ever – the Numi smart toilet. The product was a hit with media, customers and industry professionals alike, and INDEX certainly helped to make the launch a success”
Other exhibiting brands included Hansgrohe, Kermi, TOTO, Laufen, Scavolini, Roca Tiles, Kludi RAK, Duscholux, Johnson Tiles, Box Docce 2B and many others.
The INDEX International Design Exhibition 2012 will take place from 24th to 27th September 2012 in the Dubai World Trade Centre with the INDEX Kitchen & Bathroom sector being located in Hall 7.
In addition to the growing stylish and design-focused Kitchen & Bathroom sector, INDEX 2012 will launch a new sector called “Surfaces & Finishes” which will focus exclusively on surfaces, flooring and finishing products. Tapping into a growing trend for products that cater to the specific demands of the region’s contractors and developers, Surfaces & Finishes will provide architects, designers, specifiers and industry professionals with a wide range of innovative solutions and inspiring materials for their ongoing projects.
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